Burnout sucks...

I’ve been there. Believe me.

Clients who just won’t give it a rest. 

Looming deadlines forcing you to stay up til ungodly hours. 

Girlfriend/Wife asking if it’s always going to be like this… if you’ll ever have the time or energy to be emotionally present.

In 2018, I worked an average of 70 hours a week. Going to sleep at sunrise for days on end. Missing my friends. Missing myself. 

In October, it all came to a head for me. I hit burnout. HARD. Right around the time it happened, I got emails to work with some of my dream clients. And I couldn’t think of a single concept to pitch them. Literally. (Usually the hard part for me is getting from 10 concepts to 1).

It was like my brain was broken. All I could do was sleep, watch TV, and try to figure what the hell was going on. It got kinda scary… I wondered if I’d ever feel creative again.

My wife assured me it would all be OK (believe it or not it wasn’t the first time I’d felt this way). But I swore I’d never let it happen again.

Since then, I’ve been committed to actively prevent burnout - to working SMART instead of HARD. And one of the things that has helped me the most has been paying attention to and capitalizing on workflow patterns. 

For me, working as an editor (and specifically as a tour visuals designer), that’s meant taking time to create assets that I will use over and over. Rather than building from scratch each time, I’ve taken a proactive approach to have content ready BEFORE the client calls. 

As you read this, I’m taking a quick writing break in the middle of creating Tour Visual Elements Volume 2. It’s packed with assets I know will KILL on my (and your) next job(s).. It definitely helps me sleep a little better at night knowing that I’m ahead of the game. 

But in the mean time, if you’re still reading and you relate to any of this, I wanted to offer 20% off any product to help you get ahead of burnout a little easier too. I get it. And I hope this helps in some small way.

Just use the code BACKTOSLEEP at checkout. And shoot me a message if you have any more questions or suggestions on other ways to beat this too!

Happy editing!
-Ezra

Ezra Cohen